Every second headline is about AI. Tools are smarter, faster, and more accessible than ever. And of course we use them. Every day. But we don’t see AI as a creative replacement. We see it for what it is - a powerful tool that’s only as good as the thinking that drives it.

After 25 years in branding, we’ve seen trends come and go — from bevelled logos in the ’90s to the flat design wave, and now, the rise of DIY tools like Canva. And while Canva certainly has its place in the toolkit of startups and non-designers, let’s be clear about one thing: Canva is not branding.

As agencies, we understand that the quality of the brief can make or break the success of a project. While traditional methods of briefing have their merits, AI tools are revolutionising the way companies communicate their needs. By harnessing the power of AI, you can create clearer, more detailed, and actionable briefs that help your agency deliver exceptional results.

When it comes to your health, honesty is non-negotiable. You wouldn't withhold critical information from your doctor and expect optimal treatment, would you? The same principle applies to your brand's health. Withholding critical information from your agency is like lying to your doctor – it undermines the effectiveness of the treatment and jeopardises the outcome.

Branding is an essential component of any successful business. It helps to establish your identity, differentiate yourself from competitors, and build trust with your target audience. In this blog post, we will explore the importance of branding for a new business, the factors to consider, and why you should consider working with a professional branding agency.