A famous mobile phone brand once said ‘connecting people’ and in that same spirit your brand and business is all about how you connect your products and services to your customers and consumers.

A phrase often assigned to the great Albert Einstein (‘Creativity is intelligence having fun’). And in a lot of ways this is how you should also think about your business.

The business of brands can be seen on a number of levels, often people think it’s just what you sell, others believe it’s your logo, but actually it is always so much more.

Sometimes starting or marketing a business can be as quick as getting your products together and to start selling. You might have been inspired by another brand or local, active business. Often, what is overlooked, is the best way to make your brand not only stand out but also how to be different to the competition.

Today, more than any other time, brands are driven by making content, content, and more content. Trying to engage with people in their daily lives and across digital platforms is always a challenge to win hearts and mind.

So how to you stand out in this busy world of content?

The business of brands should be seen on a number of levels, often people think it’s just your logo, others believe it’s what you sell, but actually it is always so much more.